01 · Primary Wordmark — Three Colorways
V
ELOX
Wordmark — Full Width
VELOX
Performance Apparel
Monochrome
02 · Scale Tests — Print & Digital Sizes
V
ELOX
Large — Signage / Apparel / OOH
V
ELOX
Performance Apparel
Medium — Website / Business Card
Small — App / Social / Tag
03 · Logomark — Icon-Only Contexts
05 · Typography Pairing
BEBAS
NEUE
Display — Bebas Neue
BUILT FOR
THOSE WHO
MOVE FIRST
Use: headlines, product labels, signage, hero text
Barlow 700
Performance starts before the race.
It starts in the material, the cut,
the decision to go lighter.
Body — Barlow Light & Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
0 1 2 3 4 5 6 7 8 9
Use: body copy, captions, tags, nav items
06 · Application Contexts
07 · Usage Guidelines
✓ Do
Use on carbon, signal orange, ice, or white backgrounds.
Always keep the orange V distinct from the rest of the wordmark.
Use Barlow 300 for all body copy — never bold for body text.
✗ Don't
Don't soften or round the typography — hard edges are intentional.
Don't use the wordmark without the orange V mark differentiation.
Don't place on colorful photographic backgrounds without a carbon overlay.
Don't substitute Bebas Neue for any other display face.
Files Included
SVG · Primary lockup, horizontal, icon mark, reversed
PNG · White, black & color versions (2x, 3x)
PDF · Brand guidelines (this document)
Fonts · License info + web embed code